As women's needs for menstrual care become increasingly sophisticated, the product form of "disposable menstrual pants" is rapidly gaining attention. For brands and distributors, this is not only a new path to expand product categories but also a significant opportunity to meet women's demands for "comfortable and secure fit," "leak-proof convenience," and "disposable ease". Hangzhou Haoyue Personal Care Co., Ltd., leveraging its strong OEM/ODM capabilities, provides customized services for these products to global clients, offering comprehensive support in structural design, material selection, pattern differentiation, and packaging specifications. This article will explore this topic in depth from four dimensions: "Product Definition," "Why Choose," "Key Points for Selection and Customization," and "Brand Perspective".
I. What are Disposable Menstrual Pants?
"Disposable menstrual pants" refer to a women's menstrual care product similar in appearance to pull-up diapers/underwear, but designed for single use. They feature a leak-proof structure, absorbent core, and a close-fitting design. Compared to traditional sanitary napkins, they offer a "just wear underwear and go out" solution.
In Haoyue's customized service, clients can specify the following elements:
Absorption Level: Light flow, medium flow, heavy flow "nighttime" style
Pull-up style wearing method: High-waisted or regular waistband, so women can "pull it up and put it on"
Absorbent core + anti-leakage guard design, meeting the needs of complex situations (such as nighttime, long periods of time outdoors)
Packaging specifications: For example, 5-pack/10-pack/travel pack, to adapt to different market channels
This "period pants for women" format is gaining increasing recognition among female users because it combines convenience and high performance.
II. Why are female users and brands paying attention?
2.1 Female user perspective
Strong need for nighttime use: When frequent nighttime changes are inconvenient or there is a risk of leakage, a close-fitting pull-up style disposable menstrual panty provides greater peace of mind.
Travel/travel usage scenarios: Wearing a close-fitting style is more convenient for occasions such as travel, business trips, and outdoor activities.
Enhanced Fit and Wearing Experience: Adopting an underwear-style wearing method, it conforms to the legs and waist, reducing slippage and rolling issues.
2.2 Brand/Distributor Perspective
Significant Growth Opportunities: With consumption upgrades and the deepening of women's care needs, "disposable menstrual pants" have growth potential as a new category.
Differentiation: Compared to traditional sanitary napkins, similar products differentiate themselves through design, function, and packaging, making it easier to establish brand recognition.
Large Customization Potential: Haoyue's OEM/ODM capabilities allow brands to customize "flow rate," "design," "functional modules," and "packaging specifications", enhancing product added value.
III. Key Considerations for Purchasing/Customizing Disposable Menstrual Pants
For buyers or brand owners, when selecting or customizing products from the "period pants for women" category, the following dimensions should be emphasized:
3.1 Absorbency and Flow Rate
The product should clearly indicate its equivalent number of traditional sanitary napkins or absorbency data.
Brands can collaborate with Haoyue to define three product lines: "High-Flow Version," "Nighttime Version," and "Lightweight Version".
Fast absorption, strong water retention, and low rewetting are core performance requirements.
3.2 Leak-Proof Structure and Fit
Pull-up panty designs must prioritize waist elasticity, leg support fit, and overall panty comfort.
Side leakage guards, 3D embossing, and a core absorbent structure are key to leak-proof performance.
Haoyue offers customers structural design options, such as high-waisted, low-waisted, panty-style, or pull-up panty styles.
3.3 Materials and Wearing Experience
Soft, breathable, and skin-friendly fabrics are highly valued by female users.
Materials that are mildly irritating, odorless, and suitable for sensitive skin are more popular.
Portable packaging and easy-to-wear underwear are added advantages for outings/travel.
3.4 Packaging Specifications and Market Positioning
Packaging specifications will be set according to different sales channels (online, offline, hypermarkets, small convenience stores).
Customized packaging services (brand logo, colors, styles, slogans) can be provided to enhance brand recognition.
Haoyue supports one-stop OEM/ODM services, covering the entire supply chain from design → prototyping → mass production → packaging and shipping.
IV. Brand Owners/Distributors: How to capitalize on this new product line?
Clear Positioning: After identifying the target consumer group (e.g., young women, nighttime users, travelers), select appropriate specifications and functional combinations.
Selecting Suppliers: Choosing a partner like Haoyue, which possesses integrated R&D, customization, and manufacturing capabilities, can reduce risk and shorten the product launch cycle.
Function + Packaging: Emphasize "convenient wearability," "high-flow leakage prevention," and "travel backup" as product selling points, simultaneously improving packaging copywriting and visual design.
Channel Strategy: Online, focus on "pull-up disposable menstrual pants" and "overnight safe option"; offline, offer trial packs and bundles to stimulate purchases based on experience.
Continuous Optimization: Adjust product styles or upgrade versions promptly based on user feedback (e.g., fit, comfort, frequency of overnight leaks) and market data.
Conclusion
Disposable period pants for women not only represent the evolution of women's menstrual care towards "functional upgrades + ease of wear", but also provide new growth opportunities for brands and distributors. Hangzhou Haoyue Personal Care Co., Ltd., with years of OEM/ODM experience in the personal care field, possesses full-chain capabilities from R&D, structure, manufacturing, packaging to shipping, enabling clients to quickly enter this category and achieve differentiated product launches.
If you are looking for a menstrual care product that meets user needs and helps your brand quickly seize market share, consider incorporating disposable period pants into your product portfolio and partnering with Haoyue to create the next generation of benchmark women's care products.
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