From July 24th to 26th, 2019, the 19th CBME China (China, LEC), the world's leading event for the child, baby, and maternity industry, was grandly held at the National Exhibition and Convention Center (Shanghai). Hangzhou Haoyue Personal Care Co., Ltd., a listed company in the domestic personal care products sector (stock code: 605009), showcased its core products for child, baby, and maternity products, showcasing its brand strength and innovative achievements at this industry event.
Exhibition Highlights: A "Bell-Winding" Event for the Global Child, Baby, and Maternity Industry
This year's CBME China, with its core mission of "gathering global resources and empowering industry upgrading," leveraged its scale advantage of "one CBME, two exhibition halls" to become a highly influential exchange platform for the child, baby, and maternity industry in 2019. According to official data, the exhibition attracted 3,300 exhibitors and 4,700 brands, covering the entire industry chain of maternity, infant, and child products, services, and technologies. The exhibition expected to welcome 100,000 professional visitors, including distributors, chain maternity and baby stores, e-commerce platforms, large supermarkets, and other channel partners. The actual attendance reached 108,067 professional visitors, a 13% year-on-year increase, setting a new record.
As a benchmark exhibition with 19 years of experience in the industry, CBME China is not only a frontier for new product launches and market trend insights, but also a bridge connecting global brands with the Chinese market. This year's exhibition featured special exhibition areas such as the "New Trend Pavilion," "Natural Products Zone," and "Smart Retail Zone", responding to young parents' demand for "natural and healthy" and "technologically convenient" parenting. The number of exhibitors in the Natural Products Zone increased by 62% year-on-year. Emerging sectors such as smart retail and maternity and infant service franchises attracted over 100 companies for their debut, becoming highlights of the exhibition.
Haoyue Exhibition Highlights: Focusing on Maternity, Infant, and Child Care, Demonstrating the Dual Advantages of "Technology + Quality"
At this year's exhibition, Hangzhou Haoyue showcased its theme of "Nurturing Growth, Protecting Quality". The booth design incorporated the brand's blue and white color scheme with playful elements, showcasing its core care products for pregnant women, infants, and children. Its robust product offerings and innovative technology attracted numerous professional visitors.
1. Star Product: The Baby Care Series Debuts
Baby Diapers/Pull-Ups: Equipped with Haoyue's proprietary "3D Dotted Diversion Layer + Breathable Backsheet" technology and manufactured on Japan's ZUIKO fully automated production line, these diapers are ultra-thin, leak-proof, and breathable. They are suitable for babies aged 0-3 years, addressing the core concerns of parents regarding diaper rash and urinary incontinence. Visitors were able to experience their soft feel and exceptional absorbency through product trials at the exhibition.
Baby wipes: Made with food-grade EDI purified water, they are free of alcohol, fragrances, and fluorescent agents. They have passed skin irritation testing and are specifically designed for the sensitive skin of newborns. The product packaging features a portable pull-out design, making it suitable for use in various scenarios, such as maternity and baby stores, at home, and on the go, meeting modern parents' needs for "safety and convenience."
2. Technical Backing: Patents and Certifications Demonstrate Strong Strength
As a national high-tech enterprise, Hangzhou Haoyue highlighted its technological advantages at the exhibition. The company holds over 150 patents, many of which are applied to maternity and infant products. For example, the patented "Method for Preparing Deodorizing, Breathable, and Anti-seepage Degradable Materials" achieves breakthroughs in environmental friendliness and functionality for diapers. Furthermore, the company's products have obtained multiple international certifications, including FDA, CE, and ISO13485, meeting the quality standards of major global markets and providing a key support for overseas brand partnerships and domestic channel expansion.
3. Partnership Capabilities: OEM/ODM Services Recognized by Global Clients
Leveraging years of experience serving international brands, Haoyue showcased its mature OEM/ODM partnership system at the exhibition. From product structure optimization (fine-tuning size and number of layers), customized packaging design, to supporting raw material supply, Haoyue offers comprehensive solutions tailored to clients' brand positioning and market needs. Previously, Haoyue has partnered with internationally renowned brands such as Unicharm, SCA, and Libresse. At this exhibition, several overseas maternity and baby brands reached preliminary agreements with chain distributors for customized collaborations.
Company Strengths: From "Made in China" to "Smart Manufacturing in China," Supporting Global Market Expansion
Being part of the exhibition reflects Hangzhou Haoyue's years of experience in the personal care industry. Since its establishment in 2008, the company has built comprehensive industry chain capabilities spanning R&D, production, and sales.
Capacity Layout
As of 2019, Haoyue has established six major production bases in Hangzhou Linping, Jiangsu Suqian, Hubei Xiaogan, and Thailand, equipped with over 60 automated production lines from Japan's ZUIKO. The baby diaper production line, for example, can produce up to 800 diapers per hour, ensuring rapid delivery of large-scale orders. That same year, the company's Hangzhou Linping Smart Digital Production Base officially commenced operations. Leveraging "big data + the Internet of Things", the company achieves visual management of the entire production process, further enhancing product quality and stability.
Market Accumulation
In addition to providing OEM/ODM services for international brands, Haoyue has cultivated its own maternity and baby brands, including "Hope Baby," "Sunnybaby," and "Mamamia", which are sold across domestic offline maternity and baby stores, e-commerce platforms, and overseas markets, forming a dual-engine business model of "private brand + OEM".
Industry Status
As a participant in the development of industry standards, Haoyue participated in the drafting of national standards for "Diaper Specifications and Dimensions" (GB/T 33280-2016) and led the development of Zhejiang-made "Pant-Type Sanitary Napkins" (T/ZZB 0744-2018), demonstrating its professional voice in the care products sector.
Exhibition Achievements and Outlook: Connecting with Global Resources and Deepening the Maternity, Infant, and Child Market
During the three-day exhibition, the Hangzhou Haoyue booth welcomed over 3,000 professional visitors and engaged in in-depth discussions with over 100 distributors and brands. Over 20 of these clients expressed clear cooperation intentions, including domestic maternity and infant chain stores, cross-border e-commerce platforms, and distributors in Southeast Asia. Through this exhibition, Haoyue not only further expanded its brand influence in the maternity, infant, and child market, but also accurately captured the market trends of "natural and organic" and "intelligent care", providing guidance for future product development and market development.
Going forward, Hangzhou Haoyue will continue to prioritize technological innovation and increase its R&D investment in maternity and infant care products, exploring cutting-edge areas such as biodegradable diaper materials and smart wearable care products. Furthermore, leveraging its production base in Thailand and the planned base in Mexico, the company will further expand its global market presence, bringing its "Made in China" care products to even more families.