Choosing a comfortable and safe sanitary napkin is crucial for every woman. In 2025, many well-known brands have already introduced higher-quality sanitary napkins through innovation and continuous product improvement, helping women alleviate menstrual discomfort. This article introduces the top ten most popular sanitary napkin companies of 2025, highlighting the superior comfort they offer consumers.
Haoyue Personal Care
Established: 2015
Country: China
Yiwu Jiahua Industrial settled in 1998 and merged with JiangSu HaoYue in 2017.
Established by Zhibiao Li in 2008 in Hangzhou, China, with over 30 years of manufacturing experience in the pet and personal care products category.
HaoYue is a leading company and manufacturer of personal and pet care products, including pet training pads, pet wipes, pet gloves, and baby wipes. We offer products such as diapers, baby pull-up pants, baby wipes, lady pants, adult diapers, adult pads, and sanitary napkins.
Our eight factories employ over 3,000 employees. We have one overseas factory in Thailand and plan to expand our production capacity by adding one to two additional overseas plants within the next three years.
Hoyue, committed to its mission of "Caring for Every Woman," is dedicated to providing sanitary napkin products tailored to the diverse needs of women through innovative R&D and production technologies. Haoyue sanitary napkins utilize high-quality raw materials and incorporate internationally leading production processes to ensure each product offers exceptional comfort and safety.
In product design, Haoyue pays close attention to detail and user experience. All products undergo rigorous testing and development to ensure they meet the needs of women at different stages of their menstrual cycle. The company's sanitary napkin line, including daytime, nighttime, and ultra-thin options, features highly absorbent and breathable technologies to help women stay dry, comfortable, and confident during their period.
Our partners are all over the world.
Brand Advantages:
Innovative Technology: Utilizes advanced moisture-wicking technology to ensure long-lasting dryness.
Comfortable Design: Unique ventilation system reduces stuffiness and enhances wearing comfort.
Skin-Friendly Materials: Soft and non-irritating materials minimize skin allergies.
Environmental Protection: Committed to developing environmentally friendly and safe products that meet the dual health and environmental needs of modern women.
Official Website: Haoyue Personal Care
Procter & Gamble
Founded: 1837
Country: United States
The Always brand, under Procter & Gamble (P&G), is globally renowned for its innovation and superior quality. Always sanitary napkins are known for their superior absorbency and comfortable fit, ensuring all-day dryness.
Brand Advantages:
Innovative seamless fit for maximum comfort.
Powerful moisture-wicking technology helps maintain freshness and dryness.
A comprehensive product line to meet the diverse needs of women.
Kimberly-Clark
Founded: 1872
Country: United States
Kimberly-Clark is one of the world's leading consumer goods companies, with its Huggies and Kotex brands being highly sought after by consumers. Its Kotex sanitary napkins, with their excellent absorbency and breathability, have long been at the forefront of the market and are a favorite among women.
Brand Advantages:
Strong absorbency and a stay-dry design.
Excellent breathability reduces skin allergies and irritation.
Comfortable fit, suitable for women of all body shapes.
Sofy
Founded: 1986
Country: Japan
Sofy, a Japanese brand, is renowned for its exquisite craftsmanship and ultimate comfort. Its sanitary napkins are designed with meticulous attention to detail and use high-quality materials, ensuring each product delivers a silky, smooth feel.
Brand Advantages:
Features a soft surface material for enhanced comfort.
Excellent absorbency, suitable for long-term use.
Unique design effectively prevents leakage.
Hengan
Established: 1985
Country: China
Hengan is one of China's leading personal care brands, and its sanitary napkins occupy a significant share of the Chinese market. Hengan's sanitary napkins utilize innovative materials for exceptionally high absorbency, ensuring women stay dry and comfortable during their period.
Brand Advantages:
High moisture absorption technology ensures prolonged dryness.
Skin-friendly design prevents allergies.
High cost-effectiveness, suitable for a variety of consumer needs.
Anrell
Established: 2010
Country: China
Anrell is a brand focused on innovative technology and comfort, earning a deep trust from consumers for its sanitary napkins. Its ultra-thin design and high moisture absorption performance effectively meet the needs of diverse women.
Brand Advantages:
Ultra-thin design for enhanced comfort.
Highly absorbent, eliminating discomfort.
Flexible design fits women of all body types.
Tena
Founded: 1955
Country: Sweden
Tena, one of the world's leading personal care brands, is dedicated to providing high-quality sanitary napkins for women. Its products utilize advanced absorbent materials and unique designs to provide exceptional comfort and protection.
Brand Advantages:
Strong moisture absorption prevents leakage.
Unique breathable design keeps you dry.
High-quality materials ensure healthy skin.
Miaoyou
Founded: 2012
Country: China
Miaoyou is a Chinese personal care brand focused on developing comfortable and safe sanitary napkins. Its products are characterized by softness, skin-friendliness, and comfort, and are highly popular among consumers.
Brand Advantages:
Made from natural materials, skin-friendly and non-irritating.
Superior absorbency keeps you dry for a long time.
Comfortable design conforms to the female body.
Kao Corporation
Founded: 1887
Country: Japan
Kao Corporation of Japan enjoys a strong reputation for innovation and quality in the sanitary napkin market. Its Laurier brand sanitary napkins are known for their ultra-thin design and exceptional comfort, meeting the high demands of modern women.
Brand Advantages:
Advanced moisture-wicking technology ensures dryness.
Ultra-thin design conforms to body curves.
Excellent breathability reduces skin problems.
Hengli
Founded: 2000
Country: China
Hengli is a brand that prioritizes product quality and consumer experience, and its sanitary napkin products have a significant market presence. Hengli's sanitary napkins are well-received by consumers for their excellent moisture absorption and skin-friendly design.
Brand Advantages:
Efficient moisture absorption keeps you dry.
Skin-friendly design reduces allergies.
High-quality materials ensure comfort.
Summary
These are the top ten most popular sanitary napkin companies expected in 2025. These companies are not only continuously innovating in technology but also providing women with better choices in terms of comfort and protection. With technological advancements, future sanitary napkin products will place greater emphasis on user experience and product performance, bringing more convenient and comfortable menstrual life to every woman.