As populations age and hygiene standards improve worldwide, demand for incontinence pads and adult diapers is rising sharply. For distributors, importers, and private-label brands, understanding the trends, features and purchasing criteria behind these products can unlock strong business opportunities.
Global Demand Drivers for Adult Incontinence Products
Several factors are fueling the need for adult hygiene solutions:
Aging population in many regions leads to higher rates of urinary incontinence.
Rising awareness of hygiene and comfort for seniors and patients.
Growing private-label opportunities: Many retailers look for reliable OEM manufacturers to supply adult diapers or incontinence pads.
The company offers incontinence pads for men, women and disposable types.
Key Product Features That Buyers Focus On
When purchasing adult hygiene products in bulk, B2B buyers evaluate these critical aspects:
Absorbency & lock-in performance: The better a pad can absorb and prevent leakage, the higher the user comfort and fewer returns.
Material & skin-friendly surface: Non-woven outer layer, soft top sheets, breathable backing are important for comfort.
Fit & sizing for adult sizes: Pull-up adult diapers or pants style items should fit well and avoid leakage at leg or waist.
OEM & customization capability: Buyers increasingly want private-label options-custom packaging, branding, size or design changes.
Hangzhou Haoyue's site states they provide OEM/ODM services for incontinence and hygiene products.
Private-Label & Customization Opportunities
For importers and distributors looking to build their own brand or serve niche markets, the customization capabilities matter. For example:
Custom packaging and labeling for adult diapers and incontinence pads.
Ability to adjust product weight, thickness or absorbency to meet different market segments.
Sizing variants (small, medium, large; pull-up styles; pads vs full briefs).
Hangzhou Haoyue emphasises their OEM/ODM service across global markets.
Choosing a Reliable Supplier: What to Check
When selecting a manufacturer for adult hygiene products at scale, your checklist should include:
Production capacity & certifications: Enough lines and certifications (ISO9001, ISO14001) ensure consistent supply. For instance, Haoyue states they operate many automatic production lines and multiple factories.
Global export experience: Ability to ship to multiple countries, manage logistics and meet regulatory standards. Trade data shows Haoyue exports to many countries. Trademo+1
Support for bulk orders and private label: Minimum order quantities, packaging options, lead-time clarity.
Clear product differentiation: For example, adult diapers with ultra-soft materials, or disposable incontinence pads with higher absorbency. Haoyue has published industry knowledge articles about how incontinence products work.
Market Segments & Growth Strategies for Distributors
Distributors can target multiple market segments:
Retail stores & pharmacies: Adult diapers and incontinence pads for home care.
Care homes & hospitals: Bulk supply contracts for incontinence underpads and adult briefs.
Private-label chains: Partner with an OEM like Haoyue to launch a house brand adult hygiene line.
Successful growth often involves offering product bundles (e.g., adult diaper + underpad combo), regional customization (sizing, packaging) and marketing hygiene benefits.
To Wrap Up
The adult hygiene product category-spanning incontinence pads, adult diapers, underpads-is rapidly evolving. For B2B buyers and distributors, aligning with a manufacturer who offers high quality, customization and reliable supply is key. A partner like Hangzhou Haoyue Personal Care illustrates how strong OEM/ODM capabilities, broad production base and export experience enable you to build differentiated adult hygiene or incontinence product lines worldwide.