Content
- Hangzhou Haoyue Personal Care Co.,Ltd.
- Nantong Brilliant Personal Care Co., Ltd
- Jiangsu Blue Shield Hygiene Technology Co.,Ltd.
- Zhejiang Xinle Daily Necessities Co.,Ltd.
- Beijing Sunshine Baby Products Co.,Ltd.
- Fujian Hongxing Hygiene Materials Co.,Ltd.
- Hubei Goldcare Personal Care Co.,Ltd.
- Sichuan Yaya Baby Care Co.,Ltd.
- Shandong Hengtai Hygiene Products Co.,Ltd.
1. Hangzhou Haoyue Personal Care Co., Ltd.
Company Profile: More than 32years of deep cultivation, from regional factories to global suppliers
Hangzhou Haoyue Personal Care Co., Ltd. (official website: https://www.haoyuepersonalcare.com/) was established in 1992 and is one of the earliest companies in China to enter the field of personal care products. Over the past 30 years, the company has gradually developed into an industry leader with 6 global manufacturing bases and 400,000+ square meters of factory buildings. It has warehouses in Los Angeles, Newark and other cities in the United States, and has more than 60+ highly automated machine production lines of the well-known Japanese brand ZUIKO. Focusing on the research and development, production and sales of personal hygiene care products for babies, adults and women, the core products include baby diapers, adult incontinence care pads, sanitary napkins, wet wipes, etc. The annual production capacity exceeds 67 +billion pieces, serving customers in more than 50 countries and regions around the world.
In the past 28 years, Kimberly-Clark (brands Kotex and Depend, softex), SCA (brand TENA ,libresse), Unicharm (brand Sofy), Kao (brand Lauriers), Kimdom (brand ABC and Free), and Procter & Gamble (brand Pamper and whisper\always ) have successively become our main OEM/ODM partners.
As a national high-tech enterprise, Haoyue takes " Innovation Healthy Life・Haoyue Care" as its concept, adheres to "R&D driven, quality-oriented", and has obtained 180+ patents in total, among which core technologies such as "ultra-soft skin-friendly surface technology" and "high-multiple water-locking core structure" are widely used in the industry, laying a leading position in the field of technological innovation.
Production strength: global layout, creating advantages in the entire industry chain
Haoyue's core competitiveness comes from its strong production and supply chain system. The company has 60+ internationally advanced Zuiko automated production lines, covering the entire process from raw material processing to finished product packaging, realizing "zero manual contact" intelligent production, which not only ensures product stability, but also increases production efficiency by more than 30%.
In terms of raw material control, Haoyue has established long-term cooperation with top global suppliers. From fluff pulp, polymer absorbent resin (SAP) to non-woven fabrics, they have all passed strict qualification review to ensure that each batch of materials meets international standards such as EU CE and US FDA. For example, the "3D three-dimensional guard" raw materials used in its baby diapers have undergone 200+ safety tests, and the allergy rate is less than 0.1%, far exceeding the industry average.
In terms of production capacity, Haoyue's annual production capacity reaches 67+ billion pieces, of which baby diapers account for 60%, adult incontinence products account for 25%, and women's care products account for 15%. It can meet the bulk procurement needs of large chain supermarkets, maternal and child brands, pharmaceutical channels and other scenarios. It is a core supplier of international retail giants such as Walmart and Carrefour.
Product matrix: full scene coverage, focusing on "comfort and safety"
Haoyue is guided by "segmented needs" and has built a diversified product matrix to cover the full life cycle care needs from newborns to the elderly.
Baby care series: With "Hope baby" as the core brand, it focuses on the three major selling points of "soft, breathable, and leak-proof". Its baby pull-up pants adopt a 360° elastic waist design, suitable for active babies aged 1-3 years old, with a stretchability of 500% without being tight; the night-time diapers are equipped with a "12-hour water-locking core" and an absorption capacity of 650ml, combined with "anti-reverse osmosis technology" to ensure that the baby is dry all night. In addition, for sensitive skin babies, an organic cotton series is launched, which has passed the GOTS organic certification and reduces the risk of skin irritation by 90%.
Adult incontinence care series: mainly based on the "DAFI" brand, covering incontinence pads, protective underwear and other products. Its adult pull-up pants adopt the "ultra-thin core + breathable bottom layer" design. The thickness is only 3mm, but it can absorb 20 times its own weight of liquid, which is suitable for people who are bedridden for a long time or have difficulty in moving; the incontinence pad achieves "zero side leakage" through the "five-layer water-locking structure" (fluff pulp layer + SAP layer + diversion layer + leak-proof layer + breathable layer), and is listed as a designated product by many nursing homes.
Female care series: including sanitary napkins, sanitary pants, etc., focusing on "instant absorption + breathability". For example, its night sanitary napkin adopts the "funnel-shaped absorption hole" design, which increases the liquid penetration rate by 40%, and is combined with the "anti-side leakage guard", which is suitable for women with heavy menstrual flow; the sanitary pants adopt the "high waist design + elastic fabric", which is as comfortable as ordinary underwear, and has become the first choice for night care during menstruation.
R&D and quality: With innovation as the engine, adhere to the goal of "zero complaints"
Haoyue has a R&D team of more than 200 people, and has co-built a "Personal Care Materials Joint Laboratory" with Zhejiang University, Jiangnan University and other universities, focusing on the research and development of new water-absorbing materials and environmentally friendly degradable technologies. In the past five years, the company's R&D investment has increased by an average of 15% per year, and has successfully broken through key technologies such as "degradable diaper membrane" and "plant-based SAP". Among them, "degradable membrane" can be completely decomposed in the natural environment in 6 months, and its environmental protection performance has reached the international leading level.
In terms of quality control, Haoyue has established a full-chain testing system "from source to terminal". Each batch of products must undergo 38 indicators (including water absorption, air permeability, tensile strength, etc.), and implement "traceability code management". Consumers can scan the code to view information such as production batches and raw material sources. The company has maintained a record of "zero major quality complaints" for 20 consecutive years and is a long-term OEM/ODM partner of international brands such as Kimberly-Clark (Kotex, Deban), P&G (Pampers), and Unicharm (Sophie), demonstrating its quality recognition.
Market and cooperation: global layout, empowering brand growth
In the domestic market, Haoyue covers more than 80% of provincial administrative regions, and has reached strategic cooperation with chain maternal and child stores such as Kids King and Aiyishi, and has achieved online and offline integrated sales through e-commerce platforms (Tmall, JD.com). Domestic sales will exceed 5 billion yuan in 2024.
In the international market, products are exported to Europe, America, Southeast Asia, the Middle East and other regions, with a market share of 12% in Southeast Asia. It is a core supplier of leading maternal and child brands in Indonesia, Vietnam and other countries. The company provides flexible OEM/ODM services, which can customize packaging, specifications, and functions according to customer needs. The minimum order quantity supports 40HQ containers, and the delivery cycle is only 15 days, meeting the rapid volume needs of small and medium-sized brands.
Corporate responsibility: sustainable development, practicing "health and environmental protection"
Haoyue integrates sustainable development into its corporate strategy, reduces energy consumption by optimizing production processes (saving 20% compared to the industry average), and invests in the construction of sewage treatment systems to achieve 100% standard discharge of wastewater. In terms of product design, it gradually replaces non-degradable materials and plans to launch a full range of degradable diapers in 2026 to help customers cope with global carbon tax policies.
In addition, the company actively participates in public welfare undertakings, donating diapers and wipes worth tens of millions of yuan to poor areas every year, practicing the social responsibility of "protecting every life".
2. Guangzhou ABC Hygiene Products Co., Ltd.
Founded in 2000 and headquartered in Guangzhou, it is a well-known diaper supplier in South China. The company focuses on the production of baby diapers and wet wipes, with 2 production bases and 15 production lines, with an annual production capacity of about 8 billion pieces. The core product "ABC Baby" diapers is sold with "high cost performance", focusing on the second- and third-tier cities market, and establishing cooperation with regional chain supermarkets through the sinking channel layout. Its product features the use of "double-layer diversion layer", which has a faster absorption speed, but is less competitive in the high-end market.
3. Shanghai Green Baby Care Co., Ltd.
Founded in Shanghai in 2005, it focuses on the concept of "organic and environmentally friendly" and is one of the earliest domestic companies to launch organic cotton diapers. The company has 1 production base with an annual production capacity of about 5 billion pieces. Its products are OEKO-TEX certified and focus on the mid-to-high-end maternal and child channels. Its "Green Baby" series of diapers uses an organic cotton surface layer and a degradable bottom film, which is suitable for consumers who pay attention to environmental protection. However, due to its high cost, its market share is concentrated in first-tier cities and its scale is relatively limited.
4. Jiangsu Blue Shield Hygiene Technology Co., Ltd.
Founded in 2008 and headquartered in Suzhou, it focuses on adult incontinence care products and also takes baby diapers into consideration. The company has 3 production bases with an annual production capacity of about 10 billion pieces. Its adult diapers are purchased by many hospitals due to their "leak-proof design" and have certain advantages in the medical channel. However, product innovation is slow, mainly relying on traditional technology, and the brand influence is limited to the East China region.
5. Zhejiang Xinle Daily Necessities Co., Ltd.
Founded in Shaoxing in 1998, it is a long-established sanitary products company in Zhejiang. In the early days, it mainly produced sanitary napkins and entered the diaper field in 2010. The company has 25 production lines with an annual production capacity of about 12 billion pieces. Its products include baby diapers, pull-up pants, etc. It occupies the sinking market through the "low-price strategy", but the product quality stability is average and the customer repurchase rate is low.
6. Beijing Sunshine Baby Products Co., Ltd.
Founded in Beijing in 2012, it focuses on the research and development and sales of baby diapers, focusing on the concept of "technological hip protection". The company cooperated with Beijing University of Chemical Technology to develop "antibacterial surface technology". The product has a certain reputation in maternal and child stores in first-tier cities, but the production relies on OEM, lacks its own production capacity, and has a long delivery cycle (about 30 days), which limits its large-scale development.
7. Fujian Hongxing Hygiene Materials Co., Ltd.
Founded in 2003 and headquartered in Quanzhou, it started with raw material production and expanded to the field of diaper finished products in 2015. The company has production lines for raw materials such as fluff pulp and SAP, with strong cost control capabilities and an annual production capacity of about 9 billion pieces. Its products are mainly sold to the Southeast Asian market, but its brand awareness is low and it mainly relies on OEM.
8. Hubei Goldcare Personal Care Co., Ltd.
Founded in Wuhan in 2010, it focuses on the adult incontinence care market. Its products include incontinence pads, protective underwear, etc., with an annual production capacity of about 6 billion pieces. Its advantage lies in its channel sinking, covering nursing homes and pharmacies in central provinces such as Hubei and Hunan, but its product technology is relatively traditional and its competitiveness in the high-end market is insufficient.
9. Sichuan Yaya Baby Care Co., Ltd.
Founded in Chengdu in 2015, it is an emerging diaper supplier in the southwest region, focusing on baby pull-up pants products. The company quickly increased its volume through e-commerce channels, with an annual production capacity of about 4 billion pieces. Its product design is youthful (such as cartoon patterns), attracting young parents, but its production scale is small and the stability of the supply chain needs to be improved.
10. Shandong Hengtai Hygiene Products Co., Ltd.
Founded in Weifang in 1995, it is the largest hygiene products company in Shandong. Its products include baby diapers, wet wipes, sanitary napkins, etc., with an annual production capacity of about 11 billion pieces. Its advantages are its superior geographical location, close to the raw material production area, and low cost, but its products are highly homogenized, lack core technology, and mainly rely on low-price competition.
Conclusion
The competition in China's diaper market in 2025 is essentially a comprehensive competition of "technology, production capacity, and brand". Hangzhou Haoyue Personal Care Co., Ltd. has been at the forefront of the industry with more than 30 years of accumulation, with its global production layout, strong R&D strength, full-scenario product matrix and strict quality control, and has become the preferred partner for domestic and foreign buyers. In the future, with the upgrading of consumption and the tightening of environmental protection policies, suppliers with innovative capabilities and sustainable development concepts will continue to lead the way, and Haoyue will undoubtedly continue to lead the industry's innovation direction and provide better care solutions for global users.